• Building the brands by winning awareness & trial in the Netherlands.
• Educating, inspiring, and building personal relationships with our customers. (bartenders, shop owners, event contacts, etc.)
• Motivating bartenders, key consumers, and influencers.
• Managing your customer portfolio.
• Being the face of your brands and representing these brands at trade and consumer fairs.
• Collaborating with Marketing & Sales Teams & partner agencies (PR/events/activations).

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1. Functional

• Brand Planning and Communication: The brand strategy and its activities are your number one priority. You are welcome make it your own, but you should stay within the brand guidelines.
• Customer and Consumer insights: You understand consumer behavior and share these insights with your team.
• Creativity: You dare to challenge the status quo and generate new ideas.
• Analytical skills: Now and then, you will have to take a step back and get a birds-eye view of your project, report and analyze the promotion/event from both a sales and marketing points of view.
• Time management skills: Be your most productive self by managing your agenda in a geographically & time-efficient way.

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2. Behavioural

• Implementation power & delivering results: Keep an eye on the prize and achieve your goals within the deadlines.
• Building partnership & interpersonal understanding: You are socially productive within the Alcobrands team, but don’t shy away of establishing external relationships.
• Leadership: You can inspire and motivate others, both inside and outside the company, about our different brands.
• Organization skills: You prioritize, organize, and execute your tasks in a fast-paced and ever-changing environment.
• Public Speaking Skills: We would like to put you front and center (well, next to our brands of course) at different events, so it would be great if you could educate and entertain with passion and conviction in a live setting. At tastings, you take the lead with confidence, authority, and flair.
• Communication Skills: Great verbal and written communication skills are essential.

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3. Skills & profile

• Passion for spirits and premium brands, affinity with product story and positioning.
• Charismatic: you should embody the unusual personalities of the brands.
• Creative & inventive with a lot of imagination.
• Existing networks in the hospitality industry, liquor stores, spirit journalists, or other unusual networks is a plus.
• Bartender experience, liquid credentials/credibility in the on-trade environment is a plus.
• Sense of premium and unusualness.
• Willing to have flexible hours as attendance to events during weekends or/and evenings is required.
• Reliable, feet on the street, independent but team worker.

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4. Education/experience

• Post-secondary education in business, sales, marketing, or hospitality (horeca).
• Experience in on-trade channel is a definite plus.

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5. Languages

• Fluent in Dutch & English

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